By Michael dal Maso, TAS Head of Product Management
11th May, 2021
There is no denying that the pandemic has hastened the adoption and acceptance of digital transformation across the globe. In May 2020, market research company IDC forecasted that, despite budget concerns triggered by the pandemic, global spending on digital transformation technologies would grow 10.4% in 2020 to US$1.3 trillion. According to IDG, 59% of surveyed IT decision-makers said that pressures stemming from the pandemic were accelerating their digital transformation efforts.
In Australia, organisations have also been fast-tracking their digital programs and initiatives. PwC Australia noted in a September 2020 report that many organisations in the country had been “spurred into action” by the pandemic, with one client telling them, “the digital transformation we had planned for the next 10 years will be executed in 10 months”.
The pandemic has forced leaders to review and reprioritise their strategic digital roadmaps. For example, many companies have had to adopt cloud solutions for video collaboration; or have had to quickly build apps to enable employees to enter offices governed by social distancing practices, and to trace contacts. In the public sector, government agencies have rapidly deployed applications that are connected to cloud-enabled platforms, to support many previously paper-based or customer service desk services. In healthcare, there has been a dramatic shift towards tech-enabled systems, with support staff now capturing client vitals completely remotely via IoT devices, and the data delivered straight to SaaS platforms.
These achievements have required digital tools such as Microsoft Azure, and/or other SaaS and PaaS solutions. Such tools can help drive cost optimisation, reducing technology capex barriers that may hinder business growth initiatives.
It isn’t only leaders who are responding to the changing market forces, either. Customers have been moving towards digital engagement for some time now — from the use of online applications to end-to-end business cycles being completed remotely and digitally. Both the process itself and the execution have required agility and responsiveness to a degree that hasn’t been seen yet in the digital world. There is now an urgent need for agile, flexible cloud-based systems to accommodate various load, geographical and uptime considerations.
Additionally, customer engagement and customer experience, which have long been considered essential, are driving the need to both respond and engage more quickly. On top of that, businesses must ensure the level and type of engagement is sufficient to retain customers.
Be bold and rethink digital
Whichever way you look at it, digital transformation marks a radical rethink of how any organisation uses technology, people and processes to futureproof business performance. So how do you effectively unlock digital opportunities in your business? What steps should you take to drive a successful digital workplace strategy in your organisation?
We have compiled five key steps that you can factor into your digital plans this year to unlock even greater potential:
- Firstly, ensure you have a clear digital vision and strategy. It can be difficult to keep a clear strategic plan and direction in mind when balancing the maintenance of current systems for customers, while also growing revenues and improving profits. So, formulating a plan and in parallel, executing on strategic initiatives to transition and accelerate digital transformation, is critical. Adapt and evolve, and adapt again.
- Get your top-level leadership onboard with strong executive support and engagement. When sponsored and resourced appropriately, executive buy-in helps the digital transformation initiative stay its course. C-level agreement and sponsorship will unlock investment. Cultural alignment is key, as digital transformation demands executive vision and leadership, and oftentimes a cultural shift within the organisation as well.
- Have a clear roadmap and coordinated plan to deliver your vision and strategy. This needs to address technology, people and processes, combined with optimised data and change management. As part of this, you need to have clearly defined and measurable objectives and KPIs.
- Don’t forget your customers! The customer experience remains as important as ever, and digital transformation doesn’t necessarily solve this. Pursue new technology — innovation will require talented thought leaders who are advocates supporting the business’s evolution.
- Finally, surround yourself with strategic IT partners with a strong track record. When you have partners who can help support digital transformation initiatives and make changes and migrations seamless and pain-free, you can stay focused on your business objectives and customers.
Build your digital future with TAS
Your business can thrive in this increasingly digital world by having the right approach to digital transformation. Learn how you can build your digital future with TAS at firstname.lastname@example.org and talk to one of our specialists today.
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